Concept Package for Re-development and Branded experience concept package
Commissioned by J.P. Carrara & Sons, the largest concrete supplier in the Northeast, to strategize and
re-design run down, 20,000 sft building as an entrepreneurial incubator and innovation lab involving the Middlebury Center for Social Entrepreneurship at Middlebury College as the anchor tenant. To promote
Middlebury as a place of innovation and creativity, providing a new and inviting retail destination for its residents and visitors, and creating a new social and cultural meeting place. To usher in a new era of development where real estate value is enhanced through a deep and ongoing connection with culture and
creativity. Based on its authentic connection with Vermont entrepreneurial community and that of Middlebury College.
Led design and design strategy
Brand strategy, experience design, development design and planning, tenant curation
©2014 Anne Barakat. All Rights Reserved