SoHo, New York City
High-end women's shoe store featuring seven emerging shoe designers hand-selected by the brand to create a footwear collection under the te casan umbrella and collections ranging from crystal- encrusted stilettos to technical trainers.
A prime, tri-level NYC 7,500-sqaure foot storefront location; complete exterior and interior renovation.
‘Expansive storefront windows and skylights add to the open and bright feel of the store, while the use of channel glass
throughout the entryway sequence luminously filters in natural sunlight. The large spiral staircase, designed like an artisan piece of jewelry, slightly shimmers in the light. The lower level houses a specialty tea bar and features concrete flooring specially treated to look like alabaster.
On the main level, guests are welcomed by rich bamboo flooring, and the mezzanine, engineered to appear suspended in pace, is covered in deep walnut. Each designer has space allocated to them, with their portraits—represented as tiled mosaics, photographs or illustrations—on display, along with graphics that speak to each designer’s personal style and inspiration. Each floor of the store houses custom-made fitting booths built of wooden slats, rice paper or metallic rods draped in silk for
those customers seeking a little privacy when trying on their footwear.’ *
Led design for branded store concept, led project management and construction administration for brand's first signature,
multi-level flagship store in the heart of SoHo
Brand strategy, experience design, space programming, and branded concepts
©2014 Anne Barakat. All Rights Reserved