Urban Outfitters

Stockhom, Sweden

 

Project Summary:

Unique Apparel + Accessories

 

Project Description:

“...Urban Outfitters design process typically begins by revealing the underlying

building that the project is to be integrated into. The space is then layered with

new finishes and fixtures—with oversized landings for merchandise and for

customers to see and be seen. Together, these environmental elements create

an integrated expression of the brand values.” *

 

“This is probably the most impressive store to open in Europe this year. The

scale of the enterprise and the attention to detail man that, even for those

sceptical about turning old buildings into ships, it is definitely worth a look.” **

 

"...the reason for this success is... the emphasis is on creativity. Our goal is to

offer a product assortment and an environment so compelling and distinctive that

the customer feels an empathetic connection to the brand and is persuaded to

buy." ***

 

Role:

Collaborated on design

 

Services Provided:

Brand strategy, experience design, and branded concepts

 

* Pompei AD

* * Retail Week

*** Urban Outfitters Corporate

 

Accolades: http://www.pompeiad.com/wp-content/uploads/2010/09/

RetailWeek_December_2006.pdf

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